Larry Williams is the Senior Director, Market Strategy & Growth Director at Unlock Health, helping senior living and healthcare organizations drive measurable growth through data-driven marketing and strategy. As host of The Move In: Senior Living Marketing podcast, he shares real-world insights from industry leaders on marketing, sales alignment, and leadership, helping operators connect more meaningfully with prospects, families, and referral partners.
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Moderated Discussion - The Green Bench: A Decade of Wisdom and the Road Home
Loneliness and social isolation are recognized as urgent global health challenges, and senior living communities are uniquely positioned to lead in creating solutions. At the heart of this movement is The Green Bench, a symbol of intergenerational connection and a catalyst for combating ageism.
This session is designed as an immersive viewing experience, inviting attendees to reflect on the power of storytelling, intergenerational connection, and resident voice. Attendees are invited to join the exclusive U.S. screening of *The Green Bench* documentary, produced in celebration of the 10th anniversary of Schlegel Villages' #ElderWisdom campaign.
The 45-minute film follows residents as they return to their hometowns and dream destinations-St. John's, Newfoundland; London & Brighton, England; Elmira, Ontario; and Ottawa, Ontario-sharing their stories, lived experiences, and wisdom with the community. These journeys are powerful reminders of purpose, belonging, and the untapped resource of elders' voices.
Following the screening, Schlegel Villages leaders who traveled alongside residents will offer brief reflections on the journey and its meaning, setting the stage for deeper conversation in the companion discussion session.
Building on the themes and experiences highlighted in *The Green Bench* documentary, this facilitated discussion focuses on the leadership implications of storytelling, intergenerational connection, and resident voice in senior living.
Schlegel Villages leaders will engage attendees in a reflective conversation on how symbolic programs like the Green Bench can be translated into sustainable cultural practices. Discussion topics will include how storytelling and resident-led narratives can strengthen organizational culture, deepen engagement and belonging, and position senior living communities as leaders in social connection and public impact.
Designed for executive leaders, this session emphasizes application and translation-helping attendees identify practical ways to integrate storytelling, intergenerational programming, and community partnerships into their own organizations.
