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In today's challenging senior living landscape, providers must identify innovative ways to strengthen care revenue while maintaining quality, transparency, and trust. This session explores the strategic use of tiered care models, in which residents are charged for baseline care readiness-even when daily care services are not actively utilized.

Attendees will examine how to ethically justify these models, balance financial sustainability with transparency, and implement tiered structures that support both profitability and resident satisfaction. The discussion will highlight practical strategies such as acuity-based pricing, care package bundling, and expanded wellness offerings that go beyond traditional care.

Participants will leave with actionable insights for navigating tight margins, optimizing care coordination, maintaining compliance, and ensuring residents continue to feel valued and well-supported within evolving care models.