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"Price Transparency" has become a hot topic in Senior Living in recent years. How has your company responded and have you maximized the opportunity? Learn what "Price Transparency" means for our industry and how some of the top companies have optimized their approach to this topic. And, learn what "Price Transparency" means to our customers and what they are seeking as they navigate Senior Living options in the local market. You will hear the results from a recent national consumer survey regarding Pricing in Senior Living from the team at U.S. News and World Report. A panel of Senior Living marketing experts will share their own company approaches and recommend the 10 "Must-Do" Steps to achieve "Price Transparency".