Sales & Marketing

Stand Out! Don't Blend In! Crafting a Winning Niche in Crowded Markets

Monday, May 18, 2026
11:45 AM - 12:30 PM | America/Chicago

Breakout Session

209 AB
English
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How can you set your senior living community apart in a competitive market to achieve your desired outcomes? Our panel of senior living sales and marketing leaders will discuss the multiple ways branding and marketing can position your brand where it matters, and carve out a winning niche to differentiate in crowded markets where communities seem more like commodities. This session will expand your sales and marketing knowledge and help you to align sales and operations to elevate your community above the others.

Speakers

Tiffany Cooey

Executive Vice President of Sales & MarketingQSL Management

Beth Huck

SVP Sales and MarketingPresbyterian Manors of Mid America

Julie Podewitz

CEO & FounderGrow Your Occupancy