11:00 – 11:20am Vision Session: AI Is Wasting Your Marketing Budget — and Your Occupancy Growth. Here's How to Turn It Around

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The world's largest advertising platforms have been rebuilding themselves around AI — behind the scenes, for over a decade. What appeared to be gradual improvements has become far more powerful, far more autonomous, and for most senior living marketing organizations, far more wasteful than anyone realizes. AI is exceptionally good at its job. The problem is that most senior living marketing teams aren't giving it what it needs to succeed. The right targets and the right guardrails that tell the machine what "good" looks like — these are frequently incomplete, misaligned, or simply wrong. And the machine doesn't know the difference. It just optimizes harder in the wrong direction. No wonder costs are rising while occupancy growth isn't keeping pace. Andrew Nelson, President of Silverback Strategies, will show senior living executives what's changed, where the waste hides, and what it takes to turn it around.

11:20am – 11:30am Vision Session: Investment Opportunities Under the Retirement Program of the Philippines
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This session provides a comprehensive overview of the Philippine Retirement Program, highlighting its key features, benefits, eligibility requirements, and other business opportunities. Attendees will clearly understand the application process and learn how the program facilitates a secure and fulfilling retirement in the Philippines. This Vision Session non-CE presentation is taking place during Senior Living Executive Conference. The opinions and recommendations expressed do not necessarily reflect the views of Senior Living Executive Conference, Argentum, or HMP Global. This program is not intended or eligible for continuing education (CE) credits and does not meet guidelines governing CE. By having your badge scanned, you opt in to share/receive information with/from the sponsor. Please speak with a Senior Living Executive Conference representative if you do not wish to opt in.

11:30am – 12:00pm Vision Session: Transformative Wellness for Senior Living

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Vision Sessions are non–CE presentations that provide attendees with opportunities to learn about innovative ideas, emerging technologies, and solutions from industry thought leaders and sponsors.

Speaker: Gary Brecka