11:00 AM – 11:10 AM Vision Session: Serving the Next Generation with In-Room Entertainment
The technology landscape constantly changes, so understanding current and future resident expectations is imperative. Let's explore how video technology can build community, promote wellness, and drive resident autonomy. Furthermore, learn how operators can create differentiation, simplicity, and efficiencies across their facilities' footprint.

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11:10 AM – 11:20 AM Vision Session: The $50,000 Mistake: Why the Admission Is the Most Financially Dangerous Moment in Senior Living

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The financial risk of a move-in decision is massive — wrong payor mix, unverified Medicaid eligibility, missed spend-down thresholds. Most operators still rely on gut instinct and paper-based intake. This talk makes the case for AI-powered financial admissions as an underwriting layer at the point of care, drawing on real operator data to de-risk the admission before a resident ever walks in the door.


11:20 AM – 11:30 AM Vision Session: The Moment Is Now: Driving Growth in the Silver Tsunami Through Story, Strategy, and Data

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Senior living is at a defining moment. As the Silver Tsunami rises, marketing must evolve to meet today’s consumer expectations. To reach them, we must move beyond outdated stigma and meet prospects where they are in their journey. This session explores how to align story, strategy, and data to create trust, relevance, and demand. The organizations that act now will shape the future and earn the confidence of tomorrow’s residents and families.


11:30 AM – 11:40 AM Vision Session: From Awareness to Advocacy: Accelerating Occupancy and Sustainable ROAS through First‑Party Intelligence and Proprietary, Full-Funnel Marketing Solutions

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At USA TODAY Network, we reach over 3/4 of 65+ adults nationwide, bringing them content that resonates, sparks joy, and engages them with the world. Drawing on strategies from our powerful first‑party insights into aging adults and real occupancy-driven case studies, we’ll share how our proprietary, fully-integrated marketing solutions have helped communities show up earlier, build trust faster, and convert better‑fit prospects for our partners, bringing stronger, more sustainable ROAS while accelerating high occupancy growth in an increasingly crowded marketplace.


11:40 AM – 11:50 AM Vision Session: Don't Sleep on Incontinence

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Incontinence affects nearly every Memory Care resident — so why are we still treating it as an afterthought? In this session, we'll cut through the discomfort, define what incontinence really looks like across the stages of dementia, and get honest about what's happening for your residents overnight. Then we'll show you how smart tools and real-time data can transform how your teams respond — fewer skin issues, better sleep, and residents cared for with the dignity they deserve.


These Vision Session non-CE presentation is taking place during Senior Living Executive Conference. The opinions and recommendations expressed do not necessarily reflect the views of Senior Living Executive Conference, Argentum, or HMP Global. This program is not intended or eligible for continuing education (CE) credits and does not meet guidelines governing CE. By having your badge scanned, you opt in to share/receive information with/from the sponsor. Please speak with a Senior Living Executive Conference representative if you do not wish to opt in.