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VP of Sales & Marketing
Phoenix Senior Living
Justin Harden is the Vice President of Sales & Marketing at Phoenix Senior Living, where he oversees sales strategy, marketing innovation, and leadership development for a growing portfolio of communities across the Southeast. With over a decade of experience in healthcare and senior housing, Justin has established himself as a dynamic leader known for driving occupancy growth, building high-performing teams, and cultivating a culture of accountability.
In his role, Justin partners with community and regional leaders to elevate sales performance through coaching, data-driven strategies, and innovative marketing initiatives. He has designed and implemented comprehensive sales training programs, competitive sales contests, and targeted engagement campaigns that consistently improve inquiry-to-tour and tour-to-move-in conversions. His forward-thinking approach includes integrating technology and AI into the sales process, enabling teams to streamline operations, track performance in real time, and provide a more personalized experience for prospective residents and families.
Beyond metrics, Justin is passionate about shaping a sales culture rooted in empathy and connection. He believes that successful outcomes are built on understanding the unique stories of residents and families, and he encourages his teams to lead with compassion as they guide families through major life transitions.
A frequent speaker and thought leader in the senior living industry, Justin addresses topics such as sales leadership, cultural alignment, and adapting to the expectations of baby boomers entering senior living. His insights reflect both operational expertise and a personal dedication to enriching the lives of residents while positioning senior living communities for long-term success.
Date
Sponsored By:
As senior living organizations face increasing pressure on occupancy, staffing, and operational performance, a new question is emerging: What does the modern workforce actually look like?
This panel brings together senior living operations and sales leaders from the same operating organization to share a unified, real-world perspective on how AI is reshaping the workforce—and what that means for performance, scalability, and the resident experience.
Grounded in a shared philosophy that the ultimate goal is delivering the best possible care and experience for residents and families, panelists will explore how AI is being thoughtfully integrated across the organization to enhance—not replace—human performance.
Attendees will gain insight into:
How AI is being used today across the customer journey—from first inquiry through move-in and beyond
The measurable impact on occupancy, response speed, and sales execution
How leaders are evaluating performance in a hybrid workforce of humans and AI
Lessons learned, including common pitfalls and what to avoid when implementing AI solutions
Why a connected, platform-based approach to AI is critical—and the risks of deploying disconnected tools that fail to work together
How AI can serve as a consistency layer across teams, reducing variability in execution and supporting more predictable outcomes
How AI is influencing associate workflows, engagement, and consistency of experience
The downstream impact on resident and family satisfaction
Rather than focusing on theory, this session provides a practical, leadership-level view into how organizations are approaching AI adoption across functions—and how these early efforts may extend beyond sales into broader operational workflows over time.
Attendees will leave with a clearer understanding of how to think about AI as part of their workforce strategy, how to evaluate solutions, and how to align innovation with what matters most: better outcomes for residents, families, and teams.
Track Sponsored By:
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