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Senior living executives are under constant pressure to deliver occupancy growth while controlling costs and justifying marketing spend. Yet, many operators still face three major challenges: fragmented systems that limit visibility, inconsistent sales performance, and the inability to demonstrate clear ROI to ownership.

In this session, two operators will share how they partnered with Yardi and Further to tackle these challenges head-on. By unifying CRM and AI-driven sales and marketing tools, they transformed the way prospects were engaged and measured across the buyer journey. The result: higher lead-to-move-in conversion, stronger alignment between sales and marketing, and the ability to present clear, board-level reporting on marketing ROI and sales effectiveness.